Campaign & Marketing Manager
Campaign & Marketing Manager
Location: Birmingham | Hybrid
A market-leading, fast-growing organisation is looking for a Senior Campaign & Marketing Manager to join their team. This role requires leadership of high-impact, multi-channel marketing campaigns, spanning email, social, paid media, and content. This is a fantastic opportunity for someone who excels in hands-on delivery while bringing strategic thinking, strong brand judgement and a data-led mindset.
The Role
- Plan, build and execute multi-channel campaigns across email, social media, paid media and content marketing.
- Develop campaign calendars, journeys and workflows to support lead generation, customer engagement and retention.
- Manage campaign setup, copy, creative briefing, scheduling and delivery.
- Work closely with cross-functional teams (UX, Design, Marketing and Sales), providing direction to support growth, ensuring campaign alignment and integration.
- Lead audience segmentation and targeting to maximise impact across B2B and B2C channels.
- Monitor delivery timelines, approvals and performance to ensure consistent, high-quality output.
- Protect and evolve brand guidelines, embedding a Product-Led Growth strategy ensuring all campaign assets meet visual and tone-of-voice standards.
- Provide creative oversight and clear briefs to designers, agencies and content teams, whilst ensuring campaign messaging aligns with growth goals.
- Use analytics tools (GA4, HubSpot, Looker or similar) to track performance and deliver actionable insights and assist with CRO activity and maximise ROI.
You must have
- A minimum 3 years’ experience in campaign management, digital marketing or multi-channel marketing roles.
- Deep understanding of delivering email, social and digital campaigns end-to-end.
- Strong ability to lead when briefing creative teams and managing brand consistency.
- Excellent communication, both visually and verbally.
- An understanding in the land, property, or built environment sector would be desirable.
If you have any queries about the role, contact Alice on 0121 633 4443. If you are already registered with Katie Bard, please contact your consultant directly. Katie Bard is an Equal Opportunities Employer.
Katie Bard will manage your application in accordance with GDPR and the Data Protection Act 2018, and in line with the Employment Agencies and Employment Businesses Regulations 2003. Please refer to the privacy notice on our website for further details on how we manage your data. If your application is successful, we will contact you and handle your personal information in line with GDPR guidelines. If unsuccessful, your application and associated data will be deleted within six weeks.
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